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    For Agencies & Consultants

    Competitive intelligence that scales with your clients

    Walk into every pitch with a verified category snapshot built from live sources - not stale databases. Deliver structured landscape analysis - competitors, territories, convergence, and observations - in hours instead of weeks, tailored to each client's reality. Every report is built with the same CLEAR™ methodology, so the read holds across accounts.

    Rihards Ginters

    "Dense, insightful research that lets me focus on strategic thinking instead of desk research."

    Your structured positioning research, ready in the AI chats you already use

    Connect once. Then ask ChatGPT or Claude to pull, reshape, and deliver the landscape, profiles, and observations in any format your team works in.

    ChatGPT / Claude
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    Use cases for positioning research

    The same structured read of the category, applied to the work you are already doing.

    Pre-engagement

    Category discovery

    Walk into a new business conversation already knowing who owns what in the category and where the white space sits.

    Active engagement

    Competitor deep-dive

    Zoom into the two or three competitors that matter most for this client, with the same sourced structure.

    Expansion

    Market entry

    Compare competitive landscapes across shortlisted countries to decide where and how to enter.

    Pitch

    New business

    Show up to a pitch with every relevant competitor mapped, scored, and ready to discuss.

    Briefing

    Positioning brief

    Start your creative brief with alignment scores, value propositions, and differentiation signals in hand.

    Repositioning

    Rebrand

    See exactly who competes for the same position, including the non-obvious threats others miss.

    Launch

    Product launch

    Launch with defensible category positioning and a clear answer to why this, why now.

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    What's in your positioning research

    15 sections built with the CLEAR™ methodology - each one structured to reveal positioning patterns you can act on.

    01

    Positioning Territories

    Owned, Unoccupied, Contested, Indefensible - mapped across your landscape

    Positioning territories showing owned, unoccupied, contested, and indefensible market gaps
    Step 1Step 2Step 3

    How it works

    Step 1
    You Define, We Discover

    Share your website and region - we map the landscape

    Provide your website URL and target region. THEO systematically identifies competitors in your space - who they are, how closely they align with your positioning, and why they matter.

    THEO Growth positioning intelligence platform - project setup for brand positioning analysis and competitor discovery
    Step 2
    We Analyze Every Competitor

    Every competitor profiled, scored, and explained

    Every discovered competitor profiled using our CLEAR™ methodology - and the category itself read from the evidence: structure, convergence, territories, and where the landscape is heading. Same framework, same depth. Verified and sourced.

    THEO Growth competitive threat map - competitor alignment scores across positioning dimensions for brand strategy
    Step 3
    You Get Your Positioning Brief

    The category & competitive foundation your strategy needs

    Territories mapped. Convergence exposed. Risks surfaced. The competitive landscape your strategic thinking needs as its starting point - not raw data you still need to organize.

    THEO Growth positioning territories - competitive landscape mapping for brand strategy

    FAQ About Competitive Positioning Research