Skip to main content

    For Brand Teams

    Research every market before you enter - competitive landscapes compared, side by side

    Shortlisted 3 export countries but don't know which to prioritize? Launch competitive positioning research for each market - then compare landscapes, positioning clusters, and territory maps side by side to decide where and how to win.

    Rihards Ginters

    "Dense, insightful research that lets me focus on strategic thinking instead of desk research."

    Your structured positioning research, ready in the AI chats you already use

    Connect once. Then ask ChatGPT or Claude to pull, reshape, and deliver the landscape, profiles, and observations in any format your team works in.

    ChatGPT / Claude
    Ask a follow-up question...
    ChatGPT / Claude
    Ask a follow-up question...

    What's in your positioning research

    15 sections built with the CLEAR™ methodology - each one structured to reveal positioning patterns you can act on.

    01

    Positioning Territories

    Owned, Unoccupied, Contested, Indefensible - mapped across your landscape

    Positioning territories showing owned, unoccupied, contested, and indefensible market gaps
    Step 1Step 2Step 3

    How it works

    Step 1
    You Define, We Discover

    Share your website and region - we map the landscape

    Provide your website URL and target region. THEO systematically identifies competitors in your space - who they are, how closely they align with your positioning, and why they matter.

    THEO Growth positioning intelligence platform - project setup for brand positioning analysis and competitor discovery
    Step 2
    We Analyze Every Competitor

    Every competitor profiled, scored, and explained

    Every discovered competitor profiled using our CLEAR™ methodology - and the category itself read from the evidence: structure, convergence, territories, and where the landscape is heading. Same framework, same depth. Verified and sourced.

    THEO Growth competitive threat map - competitor alignment scores across positioning dimensions for brand strategy
    Step 3
    You Get Your Positioning Brief

    The category & competitive foundation your strategy needs

    Territories mapped. Convergence exposed. Risks surfaced. The competitive landscape your strategic thinking needs as its starting point - not raw data you still need to organize.

    THEO Growth positioning territories - competitive landscape mapping for brand strategy

    FAQ About Competitive Positioning Research