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    THEO Growth

    For Strategy Consultants

    Understand any category - properly - before the next conversation with the client

    A verified, sourced snapshot of who owns what, where the category is heading, and where the white space is - in the time it used to take to read a few competitor websites. So you walk into the engagement already knowing the terrain.

    See an example report
    Pre-engagement

    Walk into the pitch already knowing the terrain - who owns what, where the white space sits.

    How it fits your engagement

    01

    Brief us

    30-second form. Category, geography, the client's URL.

    02

    We map the category

    Verified competitors, positioning clusters, white space - in hours.

    03

    You walk in armed

    Sourced, defensible, ready to feed into your own strategic thinking.

    Rihards Ginters

    "Dense, insightful research that lets me focus on strategic thinking instead of desk research."

    Your structured positioning research, ready in the AI chats you already use

    Connect once. Then ask ChatGPT or Claude to pull, reshape, and deliver the landscape, profiles, and observations in any format your team works in.

    ChatGPT / Claude
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    ChatGPT / Claude
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    The research depth your strategy deserves - structured and ready to act on.

    Pre-engagement Category Discovery

    Win the deal by walking in already understanding the client's category. A verified snapshot of who owns what, where the category is heading, and where the white space sits - before delivery starts.

    Competitor Deep-Dive in an Active Engagement

    You already know the category - now zoom into the two or three specific competitors that matter for this client. Same verified, sourced structure, narrower lens.

    Market Entry / Expansion

    Shortlisted 3 countries but don't know which to prioritize? Launch research for each market - then compare competitive landscapes side by side to decide where and how to enter.

    New Client Pitch

    Walk into a pitch with every relevant competitor mapped, scored, and explained - a structured competitive foundation from day one.

    Brand Positioning Brief

    Start your brief with the full competitive landscape already structured - alignment scores, value propositions, and differentiation signals for every competitor.

    Rebranding / Repositioning

    See exactly who competes for your client's position - including the non-obvious threats nobody else found.

    Product Launch Strategy

    Launch with defensible category positioning. Your platform maps the landscape; you own the strategy.

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    What's in your positioning research

    15 sections built with the CLEAR™ methodology - each one structured to reveal positioning patterns you can act on.

    01

    Positioning Territories

    Owned, Unoccupied, Contested, Indefensible - mapped across your landscape

    Positioning territories showing owned, unoccupied, contested, and indefensible market gaps

    FAQ About Competitive Positioning Research