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    THEO Growth

    For Strategy Consultants

    Understand any category - properly - before the next conversation with the client

    A verified, sourced snapshot of who owns what, where the category is heading, and where the white space is - in the time it used to take to read a few competitor websites. So you walk into the engagement already knowing the terrain, with the same CLEAR™ methodology applied every time.

    See an example report
    Pre-engagement

    Walk into the pitch already knowing the terrain - who owns what, where the white space sits.

    How it fits your engagement

    01

    Brief us

    30-second form. Category, geography, the client's URL.

    02

    We map the category

    Verified competitors, positioning clusters, white space - in hours.

    03

    You walk in armed

    Sourced, defensible, ready to feed into your own strategic thinking.

    Rihards Ginters

    "Dense, insightful research that lets me focus on strategic thinking instead of desk research."

    Your structured positioning research, ready in the AI chats you already use

    Connect once. Then ask ChatGPT or Claude to pull, reshape, and deliver the landscape, profiles, and observations in any format your team works in.

    ChatGPT / Claude
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    Use cases for positioning research

    The same structured read of the category, applied to the work you are already doing.

    Pre-engagement

    Category discovery

    Walk into a new business conversation already knowing who owns what in the category and where the white space sits.

    Active engagement

    Competitor deep-dive

    Zoom into the two or three competitors that matter most for this client, with the same sourced structure.

    Expansion

    Market entry

    Compare competitive landscapes across shortlisted countries to decide where and how to enter.

    Pitch

    New business

    Show up to a pitch with every relevant competitor mapped, scored, and ready to discuss.

    Briefing

    Positioning brief

    Start your creative brief with alignment scores, value propositions, and differentiation signals in hand.

    Repositioning

    Rebrand

    See exactly who competes for the same position, including the non-obvious threats others miss.

    Launch

    Product launch

    Launch with defensible category positioning and a clear answer to why this, why now.

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    What's in your positioning research

    15 sections built with the CLEAR™ methodology - each one structured to reveal positioning patterns you can act on.

    01

    Positioning Territories

    Owned, Unoccupied, Contested, Indefensible - mapped across your landscape

    Positioning territories showing owned, unoccupied, contested, and indefensible market gaps

    FAQ About Competitive Positioning Research